Beetronics

Beetronics is a boutique pedal builder from Miami that hand-assembles every unit and makes it recognisable with a brightly coloured enclosure and a pair of LED 'eyes' that double as indicators. The naming plays on the bee theme throughout — Fatbee, Wannabee, Octahive — and gives away the playful tone the brand takes towards its own catalogue. The range runs from small fuzz pedals to elaborate multi-effects for octave, filter and modulation, and sits at the upper end of boutique pricing. In the Benelux the brand is carried by a handful of specialist shops.